If you use the popular AdBlock extension for Chrome, you may begin
seeing a few more ads. AdBlock had joined the “Acceptable Ads” program.
The program uses specific guidelines to decide if an ad is
“non-annoying” and therefore, acceptable to be displayed. These ads
will be displayed by default.
The developer, Michael Gundlach, promises that acceptable ads will
be determined by an impartial group of experts. The creator says he
thinks it’s a super-idea, but also announces that he’s decided to see
the company and basically get out of Dodge. So, take from that what you
will.
The Acceptable ads program was created by was the owners of Adblock Plus.
Web publisher are usually not fond of ad blocking extensions. They
intercept web traffic and prevent ads from downloading from other sites,
thereby costing them ad revenue. Since most sites are entirely
supported by advertising, this can be a problem.
The Acceptable Ads program reviews ads for quality and content and
decides if they’re suitable for viewing. There had been concern in the
past that some advertisers could simply pay to get onto the safe list.
